This usually means spending a lot of time on the machine side of the equation... but shouldn't we be spending an equal amount of time on the human side?
To predict human behavior, you first have to understand human behavior.
Unfortunately, this isn't an easy task. (hint: less than 10% of it is rational)
If you'd like some insights into human thinking, decision making, and behavior that are also entertaining and practical, check out the 15 books below.
As a side benefit, you may change your life in the process. Enjoy.
- The Power of Habit
- Influence
- Evolutionary Psychology
- Hooked
- Pre-Suasion
- Never Split the Difference
- The Art of War
- A Few Lessons for Investors and Managers
- Poor Charlie's Almanac
- Mind in Society
- Contagious
- Thinking, Fast and Slow
- Unlimited Memory
- The Selfish Gene
- Riveted
p.s. I don't get anything if you buy books from the links above, I just think you'll get a lot out of reading them.
